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December 27, 2023
There’s a ceaseless obsession amidst companies, entrepreneurs, and businesses to gain high revenue by being placed and ranked at the top spots on Google.
You wonder what the quality of the web content for blogs and websites has to do with that?
Well, search engines like Google constantly check to assess what your content is about, how relevant and genuine it is for your industry and whether your readers or website visitors stick with it.
So, before you go ahead with creating content for your business blog or website, let’s understand what exactly quality content signifies?
How can you turn your average web text into celebrated reads?
Any text or image that’s being displayed on your site is considered web content.
‘Quality Content’ as framed by Google refers to the following: the purpose, specification and uniqueness of each web page’s content.
Does your business website provide enough information about your business and services offered? And have you checked that your content is not plagiarized, but unique, well researched and documented?
By not abiding to the above and instead driving traffic via other means than using comprehensive content your site might be blacklisted. Consequently, your sources of online revenue could vanish.
To avoid that, it is a good idea to have a look at Google’s guidelines for quality content:
1.Valuable and Helpful
The effectiveness of your writing relies upon whether the end user can gain the required information and if their questions are being satisfactorily addressed. Text that only contains crammed in keywords to increase rankings does not meet these criteria. Google bots will quickly detect in the statistics of your website that readers quickly lose interest and leave. To improve the so-called bounce rate of your site visitors, you should provide enriching content that answers questions or offers innovative ideas.
2.Useful and Exciting
Audiences crave something new and unique. If your business blog or site is offering exactly what is already prevailing in the online content market, then they will not spend time reading about something they already know. Make your content exciting by revealing new approaches, concepts or simply by offering some food for thought with controversial ideas.
3.Precise and Trustworthy
Inaccurate facts and figures will degrade the quality of your content, lower the site’s reputation and impact its authority. Cross verify and validate your information before you serve it to your audience and ensure to provide accurate references of the sources you use. High-authority links and interlinking content on your own websites demonstrates relevancy and improves ranks.
4.Maintain Quality
Great writing also resembles error free and grammatically sound content. It needs to flow and should be easy to read, but highly informative and contextual at the same time. That’s why the structure also matters. Make use of bullet points, different headings, sections or images. Think about the order and how you keep your readers’ eyes glued to your page. In my online course about SEO-friendly content I explain a few success criteria for this, and I show some examples.